I put the "you" in UX

Senior UX Designer & Team Lead with 20+ years of experience shaping digital products for global brands in eCommerce, SaaS, web, and mobile. I drive end-to-end design solutions that balance strategy and empathy, delivering clear, intuitive, and impactful user experiences.

Today, I also integrate AI into my workflow to accelerate research and testing, allowing me to spend more time where it matters most: understanding users, amplifying creativity, and designing human-centered experiences that last.

Skills

• UX Strategy, Wireframes, Hi-Fidelity UI Mockups, Prototypes, Design Systems, Content Architecture, User Research, Usability Testing
• Figma, Sketch, Adobe CC, Zeplin, JIRA, Confluence, Trello
• HTML, CSS, Javascript
• Agile & Scrum Practice, Leadership & Mentoring